MS Senior World 50s

Laura Draycott

My message to Senior Women:

YES to healthy, graceful aging, and don’t be afraid to get out and say YES to life and opportunities.

My recipe for Success:

Say YES, be kind, work hard, find your passion & your people, give back, laugh a lot, don’t take yourself too seriously and stay active.

What my year as MS Senior World 50s will look like:

The first month following my win will be a busy, exciting whirlwind. With the initial momentum, I will focus on a media blitz. I’ll contact my friends in the local media, and actively sending out Provincial and National press releases to multiple media agencies (print, radio, and television). I will increase my activity on social media and treat my reign as if I was growing a new business – just like I did with my Optical business. I have a connection to eastern Canada (was born there), the prairies (was raised there) and Western Canada (live here now), so I think that this will be beneficial in connecting me to all of Canada. 

I envision a lot of excitement and requests from this introductory marketing, and I will actively say YES and walk through any door that opens from it. For the rest of the year, I am happy to participate in all media/modelling requests that will shine a positive light on the pageant and senior women. I will do my best to make appearances in local and national events. I will also actively seek-out popular podcasts to be interviewed about the pageant, and the movement towards empowering senior women as mentors, ambassadors, and models for age related issues & fashion. (As an aside, I have already reached out to one of my favourite podcasters, Conan O’Brien, as he has millions of listeners and is booked many months in advance. I felt Ms. Senior World would make an interesting interview, and I identify with Conan based on our similar ages and that we are both redheads)

As the year progresses, I’d love to promote and be an active part of building recognition & participation in Ms. Senior World within Canada and the global expansion of the brand. I envision increased awareness & starting of Canadian Provincial qualifying recruitment for the 3 titles of Ms. Canada. I’ll research and reach out to companies who are, or should be, actively advertising to women over 50, and propose a creative & collaborative marketing opportunity.

MS Senior World 70s

Christiane Dufour Bergheim

My message to Senior Women:

As a senior woman it is our responsibility to leave a legacy that is positive. Stay involved with the community to keep your mind sharp, make healthy choices, and don't be afraid to step out of your comfort zone.

My recipe for Success:

Be positive, have goals, don't take "no" for an answer, don't be afraid to speak out, take chances, and enjoy the results. 

What my year as MS Senior World 70s will look like:

I will travel extensively and promote the mission of the Ms Senior World Pageant of "Women Supporting Women". I will be an active member of the team to encourage women to participate in the pageant as a way to make themselves feel special by stepping out of their comfort zone. I want to crown my successor knowing that I've done everything I can to use the title in a positive way.